Edwina and Jennifer have been friends since they met at primary school. When Jennifer needed a bookkeeper over 12 years ago, Edwina joined the Private Idaho team to help establish the business. As well as bookkeeping, Edwina’s role also covers accounts management, preparing tour budgets and contracts, and working alongside Private Idaho’s artist teams to collaborate on tours.
When asked whether music has always been a big part of her life, Edwina offers, “Funnily enough, always through Jen! I remember at school she always had the best music collection – we grew up together and music has always been a huge part of our lives.” Outside of the office, Edwina enjoys spending time with her family, Pilates, eating, travelling to Hawaii and visiting Jennifer in LA.