Founder & Managing Director
In 1992, Jennifer kicked off her career at Sony Music, starting off in a temporary position before she was soon offered a full-time role as National Publicity & Promotions Coordinator. A hugely formative three-and-a-half years as Executive Assistant to the company’s Chairman and CEO, Denis Handlin, followed and then Jennifer was promoted to National Publicity & Artist Relations Manager for the Columbia imprint after Sony reshaped internally. In 1999, Jennifer accepted the position of National Publicity & Artist Development Director at Warner Music, remaining with the label for eight years until she launched her own business, Private Idaho working as a consultant to international artists seeking Australian support and other major Australian Artists. Private Idaho has offices in Sydney and Los Angeles exclusively managing the illustrious careers of Human Nature, Guy Sebastian, Jules Sebastian, up and coming rising star Scarlett Zumbo and some exciting new client signings being announced soon.
All of Private Idaho’s management clients have enjoyed pinnacle career moments throughout their multifaceted careers in the entertainment industry and, remarkably, the entire roster was showcased at the 2019 ARIA Awards: Human Nature were inducted into the ARIA Hall Of Fame, Guy Sebastian successfully hosted to much acclaim and was awarded two prestigious awards (Video Of The Year & Song Of The Year – Choir) out of four nominated categories, and Jules hosted the red carpet arrivals. Human Nature were awarded the Medal of the Order of Australia (OAM) for the 2019 Australia Day Honours and on that same year, Guy was made a Member of the Order of Australia (AM) as part of the 2019 Queen’s Birthday Honours.
Jennifer has always loved music and popular culture and remembers watching all of the entertainment shows on TV when she was growing up. “My life would be empty without music,” she admits. “It carries me through every day – morning, noon and night. I love the power of music and the impact it can have on our lives and popular culture.” It’s thanks to the love and support of her family, son Maxwell, friends and colleagues that Jennifer finds balance. A big focus on fitness also gives Jennifer the mental and physical strength to power through the unique demands of her job and those typically long work days. “I’m passionate about Private Idaho, because I love what I do and feel so lucky to work with such talented clients who are world class.” Jennifer concludes.