Welcome to Private Idaho’s blog. This is a place where the world of Private Idaho takes shape and you will be able to share in our vision. The name ‘Private Idaho’ was inspired by Gus Van Sant’s risk-taking cult movie ‘My Own Private Idaho.’ Choosing this name was a way of reminding myself and my team that we can take risks whilst always providing a sanctuary for our clients, partners and team as we grow and develop everyone’s careers and the business. Working in entertainment is one of the most challenging and rewarding opportunities. Every move we make at Private Idaho has purpose and strategy but also a lot of heart and joy. Nothing we do or start is ever started without thought and intention. This blog will allow us to open up a world of deeper thought, conversation and open information. This means there will be lots of posts about what we have learned over the years in business, trends we are reviewing or using or not, some behind the scenes, our influences in entertainment and in life that will touch on travel, art, lifestyle, running a family and business, balance, setting goals, people management, laughter and tips. You will hear from founder Jen Fontaine and also members of the amazing team who are brilliant people and executives.
Welcome & enjoy !
Jen Fontaine & all the team at Private Idaho
"The two things in life you are in total control over are your attitude & your effort" (Billy Cox)
Surrounding yourself with positive & kind people has become a priority for us all especially these last two years. This much admired & loved member of our team overflows with this attribute. Every client and team member looks forward to a production day with Alex Arcuri. Alex is a talented videographer, editor & content producer. It’s been over two years now since we met Alex on the Mentality shoot with a wonderfully talented photographer Peter Brew-Bevan. I was so impressed by Alex’s can-do attitude that I started to request Alex across both Guy & Jules Sebastian, the Human Nature guys as well as my gym content and Private Idaho work at large.
I am really excited about this episode of Top Drawer because this talented businessman is truly a humble, straight shooting powerhouse. Everyone please meet Tim Freeburn, the Managing Director of Sesion Tequila. Sesion Tequila is an Australian success story that is quickly becoming renowned in Australia and internationally as a tequila brand of the highest quality. I must admit to being a novice when it comes to knowledge of Tequila but I will note Sesion is 100% Blue Agave, it’s clean, premium, and a brand created by Jennifer Hawkins and Jake Wall and cultivated by Tim in his role as Managing Director. Now please watch this episode to learn about all of Tim’s experience and career so far, and what he does to make his business world operate. I literally took it for the team (they know I don’t usually drink!!) and conducted this interview drinking Sesion. I have to say I am now a convert. It’s truly a delectable and classy consumption.
“You can always tell who the strong women are. They're ones building other women up instead of tearing them down.” Anonymous.
This is a very special Work Wednesday today team PI are taking over the blog to bring you our one and only, Jennifer Fontaine.
When we started the idea of quizzing people we love & admire in mixed fields via Top Drawer, I couldn’t have imagined a better person to grill. This is Lauren Stamper one of Private Idaho’s brilliant managers. What’s awesome about Loz is she brings light & energy to life & business daily to the point that I always want to make sure she’s as happy as she makes others feel. How generous is that ! Someone that wants to ensure we’re all ok just so that the day and goals are met whilst keeping the vibe!
“Dreams are extremely important. You can’t do it unless you imagine it.” George Lucas.
Patrick Rohl is a great friend & colleague to myself, the team at Private Idaho and certainly our clients, in particular Guy Sebastian. He’s an incredible filmmaker, director and editor that I was introduced to by someone I really respect in the industry. Introductions aren’t always guarantees that you will gel and projects will be successful, but with Pat in was a quick syncing of firstly his warmth, smart operations and openness and then very quickly his quality work. To add to one more George Lucas quote that really has a double meaning to me – as a filmmaker this makes perfect literal sense; “Always remember, your focus determines your reality.” It also builds to Pat’s professionalism and brilliant execution of projects.
We are switching things up in this brand new episode of Top Drawer. Our brilliant manager Lauren Stamper is taking over to introduce March's Top Drawer guest, Chrissy Biasotto.
"I’ve known and loved Chrissy since I was a teenager, and let me tell you that she is a real life angel. Truly. She is a dear family friend, and watching her (and Sal) build Tailor Made PR with hard work and passion representing some of the biggest global & Australian brands, while juggling a young family amidst it all, makes me immensely proud. It was so fun to do this with her so I hope you enjoy a little taste of this divine human."
February's Top Drawer is one of my long time friends. We have literally grown up together over these last 20+ years & I can honestly say she is one of the kindest, most generous & dynamic women I know! Belinda Jeffrey, owner of the La Boutique salon is an innovator and master in hair colouring, often referred to as 'The Blonde Whisperer'. With over 20 years experience, Belinda's work is highly sought after for catwalk, leading magazines, celebrities, film stars, supermodels, bloggers and ‘it’ girls, as well as her loyal clientele.
When the student is ready the teacher will appear. When the student is truly ready the teacher will disappear. (Lao Tzu)
There's a BIG reason why I admire today's Work Wednesday profile. Lisa Johnston consults to one of Private Idaho's most popular and talented women - Jules Sebastian. Lisa works with Jules across her Social Community and she is a total force & gun. Lisa is so dedicated & we all admire her greatly. Why ? Well, she's a doer. But for Lisa to "do" something means she's researched, planned, discussed and prepared for everything. Small, big and all the in between. She is observant, intelligent, she has a cracking sense of humour but most of all ... her actions speak louder than words. It's always healthy to be challenged with ideas, opinion and direction. Lisa does all of that as a pioneer but not without trust and her sticking by to make sure things evolve and work. It's just amazing watching Jules & Lisa work - to smart, unique women and that's why the community resonates with all they create and clients love her interfacing with clever campaigns.