INDUSTRY: The most vital social media platforms for musicians in 2020
In today’s increasingly digital world, social media has become one of the most powerful tools that an artist can use to grow their audiences and expand their careers online.
There are an abundance of different social media platforms that artists can build a presence on, but the key is to strategically choose the social media platforms that will yield the greatest results for you and your music.
In the guide below, we’ve outlined the key social media platforms for musicians in 2020, all of which will encourage fans to share your music, and allow you to engage with listeners and other musicians.
Boasting over 1 billion monthly active users, everyone and their dog have got an Instagram account, making it an essential social media platform for any musicians looking to make it big.
Originally starting out as purely a photosharing app, the platform now allows users to share all kinds of content, including video, 24hr Stories and it’s newest feature Instagram TV (IGTV), where users can upload up to 10 minute long videos.
As a musician, Instagram should be one of your primary social media platforms in order to drive traffic towards your catalogue, engage with fans and showcase behind-the-scenes snippets or insights into your personal life.
Quickly becoming one of the most used social media platforms in 2020 and boasting over 1 billion users worldwide, TikTok has become THE platform for potential success with its ability to promote music efficiently through spreading songs with catchy lines and beat drops.
Previously known as Musical.ly, TikTok is a video-sharing platform where content creators can upload short videos of up to 1 minute. You can use your own original sound/audio in your videos or utilize one of the many sounds in TikTok’s audio library. You can also go Live on the app, allowing you to interact with users who are following you or anyone else that stumbles onto your account.
Want to be discovered? Music labels now are known to actively monitor artists’ activity on social media in order to snatch up promising singers who are bound to produce hits on apps such as TikTok.
@guysebastianofficial #canttouchthischallenge♬ #hiteverybeat – lulbabyynelii
Currently the #1 video sharing platform on the internet, it’s a no brainer to set yourself up on Youtube if you’re looking to make it as a music artist.
YouTube is basically the new television, and its flexibility in types of content you can share is what makes it so powerful Allow your channel to showcase professional music videos, interviews, and behind-the-scenes rehearsals. YouTube annotations are also super valuable, as they can be linked directly to music purchases, your website, etc.
Whilst you’re at it, start looking into YouTube’s Partner Program and learn how to start monetising your content to the highest capacity possible.
The mainstay of social media platforms, Facebook is still the undisputed king in the world of music promotion. With over 2.6 billion active monthly users, it’s non-negotiable to be set up as an artist on the platform.
Facebook offers you the most ways to connect with your fans and get new people to hear your music. With live streaming, video and photo sharing the most common ways to get yourself out there, the Facebook Business tools also allow artists to advertise directly to people who have expressed interest in their style of music, creating easier connections for new fans.
As a platform that can be both interactive and informational, artists should use Facebook for announcements, basic information (label, agent, publicist, contact), and communication with fans. Too busy to post? Don’t fret – Facebook pages allow you to schedule out your content, too!
When it comes to directly communicating with fans, fellow artists, and even label, Twitter reigns supreme. With a quick and catchy 140-character tweet, you can let your followers know what is going on, or build your network within the industry.
Creating dialogue and engaging with those that are most important to you is an amazing way to build your fan base, get in touch with other artists for potential collaborations, and even get discovered by labels. You never know who might read one of your tweets and check your music out!
The world of digital music promotion can be overwhelming, especially when it seems like there is an endless number of websites and apps that you need to be active on 24/7. If you’re keen to learn more about how you can utilise each social media platform effectively, why not check out our Private Idaho artist’s pages for some inspiration?
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